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10 Costly Search Engine Mistakes to Avoid
Website Design, SEO Techniques All Part of Search Engine Pie
SEO – How to Use Keywords Effectively
10 Ways to get Your Sites 'Slapped' by Search Engines
Tips On Getting Your Web Site Spidered Quickly
Google Facts and Fiction
Benefits of Article Marketing
Article marketing is an efficient method to expand the internet presence of any small commercial enterprise. Through sending content to many article directories on the web, your company can benefit fr...
Publ.Date : Fri, 26 Feb 2010 07:32:36 EST

PPC Marketing - For Instant Results
The phenomenon of PPC marketing has been ruling the internet marketing platform ever since it came into practice. And what impact it is having on the world! Everyone seems to be going gaga over this p...
Publ.Date : Tue, 09 Mar 2010 01:46:09 EST

3 Easy Steps To Improve Website Ranking
Getting you website ranking on the first page of Google is essential, if you want to make money. However, this takes time and effort to achieve. Furtermore, even with so many tips out there on how to ...
Publ.Date : Thu, 18 Feb 2010 06:16:19 EST

PPC Marketing - The Mantra Behind Instant Popularity Online
Advertising your products and services is very important for the success of your business and to do this, there cannot be a better place than the internet. Having a well designed website can go a long...
Publ.Date : Wed, 03 Mar 2010 02:14:53 EST

Search Engine Ranking Improvement - How To Improve The Ranking With Good Keywords
Search engine ranking improvement might look like a simple task if you know how to effectively discover, analyze and use valuable and good key phrases.


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Publ.Date : Fri, 19 Feb 2010 05:58:28 EST

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10 Costly Search Engine Mistakes to Avoid

If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.

Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of coarse, you can use advertising, but it's going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known.

Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a "pretty" website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site...after all, isn't that what you want.

1. Not using keywords effectively.
This is probably one of the most critical area of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic.

2. Repeating the same keywords.
When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.

3. Robbing pages from other websites.
How many times have you heard or read that "this is the Internet and it's ok" to steal icons and text from websites to use on your site. Don't do it. Its one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually detect page duplication. They may even prevent you from ever being listed by them.

4. Using keywords that are not related to your website.
Many unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords in a page (such as "sex", the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn't have anything to do with the page topic. However, since the keyword is popular, they think this will boost their visibility. This technique is considered spam by the search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.

5. Keyword stuffing.
Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the "alt=" HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.

6. Relying on hidden text.
You might be inclined to think that if you cannot see it, it doesn't hurt. Wrong.... Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my set the keywords to the same color as the background of the web page; thereby, making it invisible.

7. Relying on tiny text.
This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.

8. Assuming all search engines are the same.
Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.

9. Using free web hosting.
Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.

10. Forgetting to check for missing web page elements.
Make sure to check every page in your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free.

This is just a few of the methods and techniques that you should avoid. Do not give in to the temptation that these methods will work for you. They will do more harm than good for your website.

Not only will you spend weeks of wasted effort, you may have your site banned from the search engines forever. Invest a little time to learn the proper techniques for increasing search engine visibility and your net traffic will increase.


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